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Jordan Hernandez Extract Labs Web Developer | Photo of him in New York

Jordan Hernandez | A Web Virtuoso Linking Layouts and Leafs

Do you ever feel like you’re not ready to take on a new challenge? Maybe it’s because you lack experience or knowledge, or perhaps you’re just afraid of failing. Whatever the reason, it’s a feeling that we can all relate to at some point in our lives. However, as Jordan Hernandez says, “take calculated risks and do not be afraid to feel like you don’t know anything. The truth is, feeling underprepared is okay because everyone has to start somewhere. The most important thing is to be willing to take that leap in the beginning, help yourself and stay consistent.”

In this blog post, we’ll introduce you to Jordan Hernandez, a Junior Web Developer here at Extract Labs who embodies this mindset and has been able to achieve great things by taking calculated risks and staying persistent.

A Journey of Passion, Dedication, and Career Growth at Extract Labs

As a Junior Web Developer at Extract Labs, Jordan has been with the company for two years and has contributed to helping the company grow. His journey started at a small STEM high school in Brighton, Colorado, where he took concurrent college classes at Front Range Community College and graduated in 2016. From there, he pursued his passion for computer science and graduated from the University of Colorado Boulder in Spring 2021 with his Bachelor’s of Science degree.

Towards the end of Jordan’s undergrad, he was wanting a change of job industry as he had only worked in a retail and restaurant up until that point. “I wanted something where I could blend my skills with current interests, which at the time was cannabis. I was drawn to the plant and the industry for the same reasons: for its sense of community, for the amount of creative work it attracts, and for the medicinal effects of hemp. I didn’t want to go into the Computer Science field right away after college and wanted to see where my interests could take me.” That is when Jordan found Extract Labs.

In his first year as a Formulations Technician at Extract Labs, his primary role was to create finished products on the night shift in the lab. During his first year, he contributed to the company’s move to a new building and helped set up the current formulations lab. As Jordan gained experience, he transitioned into managing Custom Formulations for the company’s wholesale clients.

However, in February 2022, Jordan began a new role as a Junior Web Developer on Grant’s web team. He started by helping redesign the website and added new features and functionality. Today, Jordan is responsible for maintaining the builds of both the retail and wholesale websites, managing e-commerce, troubleshooting website problems and bugs, and providing creative input and design support. “While my roles at Extract Labs have been diverse, my commitment to excellence and my passion for contributing to the company’s success has remained constant.” His journey is an excellent example of how hard work, dedication, and passion can take you to new heights in your career.

A Q&A Sit-Down With Jordan Hernandez

  • What’s one thing that surprised you about your current role?

What surprised me is the amount of work that goes on behind the scenes at companies to manage e-commerce builds, the website, Amazon, and brand creative. From the outside, it seems pretty easy and streamlined but there can be a lot of moving pieces at times. Everyone is always learning!

  • What is your favorite Extract Labs product and why?

Our Muscle Cream is hands down my favorite product. To me this is what true natural medicine is supposed to be. The Muscle Cream just works how a pain cream is expected to work, I can feel it targeting the source of muscle pain, not just masking the pain.

  • What best advice can you give someone who wants to work in the hemp industry?

Just go for it! The market is very saturated but there is a job type for anyone in the field. It’s a super fulfilling job if you can land it with the right people and be part of a brand that has a good story and morals. A lot of traditional jobs that are needed at other companies are available in the hemp industry in case production and extraction aren’t of much interest.

  • What piece of advice would you give your younger self?

Take calculated risks and do not be afraid to feel like you don’t know anything. Feeling underprepared is okay as everyone has to start somewhere! You just have to be willing to take the leap in the beginning, help yourself and stay consistent.

  • What is a fun fact about you?

Fact 1: I currently have 3 reptiles, a Leopard Gecko named Meatball, a Crested Gecko named Tajin, and a Ball Python named Gunther. I plan on getting a Pac-Man Frog or Dumpy Tree Frog at some point. (pics included below)
Fact 2: As much as science and math has always appealed to me in my youth, I love creative work the most. Anything from web design, drawing, film photography and most recently an interest in polymer clay & glass blowing as mediums. I plan on taking some more flameworking classes with a local artist very soon and have aspirations of opening my own glass studio in the future.

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Craig Henderson - CEO Extract Labs
Employee Spotlights

Craig Henderson – CEO

The title CEO conjures figures of corporate America: neck ties, skyscrapers with corner offices and vast distances between management and employees. While this is probably a fairly accurate description for many corporations, Extract Labs still has its start-up roots front and center. Drop in to our Boulder headquarters, and you ...
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Craig Henderson CEO of Extract Labs head shot
CEO | Craig Henderson

Extract Labs CEO Craig Henderson is one of the country’s top experts in cannabis CO2 extraction. After serving in the U.S. Army, Henderson received his master’s in mechanical engineering from the University of Louisville before becoming a sales engineer at one of the nation’s leading extraction technology companies. Sensing an opportunity, Henderson began extracting CBD in his garage in 2016, putting him at the forefront of the hemp movement. He’s been featured in Rolling StoneMilitary TimesThe Today Show, High Times, the Inc. 5000 list of fastest-growing companies, and many more. 

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