Craig was recently featured on the Smells Like Business Podcast, hosted by Tom Petitt!
On this episode Tom is having a chat with Craig Henderson, the CEO of Extract Labs. After getting fired from his full-time job, Craig decided to take his career into his own hands and opened a CBD extraction company in Colorado. Craig talks about the hardship of starting a company and how his need to help people helped him grow his business from a one-man show in his garage to a multi-million dollar company.
Other topics discussed:
How did Craig end up working with cannabis? What did Craig learn from working with various cbd start-ups? How was it to transition from the military, to having a job, to being your own boss? How did the business grow so fast? Why does Extract Labs keep everything in-house? What were the biggest challenges Craig faced when starting a business? How important is it to have a mission when starting a company? What is white labeling and is it a good way to enter the cannabis industry? What is the difference between broad spectrum CBD, full spectrum CBD and CBD isolate? Why did Extract Labs enter the European cannabis market? Europe vs North America – what are the differences in the CBD market? Does it pay off to start a cannabusiness during the risky times?
About Smells like Business:
Their missionĀ is to give you the knowledge and tools necessary to enter the cannabis industry in Europe.
We do so by interviewing European cannabis industry leaders, organising Smells Like Business events you can attend in various European cities, and sharing resources you need to start a cannabusiness or find a job in the industry.
We are a small company located in the beautiful city of Copenhagen and we believe that everyone should be given an equal opportunity to enter the cannabis industry in Europe.
Tom Pettit is your guy. He is an ex-budtender turned presenter and host. Tom will be with you at every stage of the process. You will hear his voice in the podcasts, you will be led by him during our events, he will get you the answers you need.
If you ever see Zaneta Pacific, chances are she will be holding a clipboard. Dealing with ins and outs of anything to do with running a business and setting up events, she spends her days with documents, databases, spreadsheets and emails, and she loves it.
