USA Today’s reporter Elise Brisco recently interviewed our CEO, Craig Henderson about the differences between THC and CBD. The article “Martha Stweart, Jaleel White and more promote cannabis use” looks at the blossoming cannabis industry and gives an introduction to the two cannabinoids. Celebrities including Jay-Z, Willie Nelson, and Gwyneth Paltrow are branding cannabis products; In a competitive industry, famous faces are necessary to break into the market that requires deep pockets, Craig points out in the article. 

Brisco shows there are many snake oil brands out there that distract from the potential health benefits of quality CBD products. Purchasing an overpriced CBD tincture at a Wichita rest stop may dissuade people from using CBD in the future. Brisco speaks to experts on the potential side effects of CBD, revealing the limited risk, especially when purchasing trusted, certified products. Read the full article here.